Air Markets

The Value Proposition of the AirMarkets Approach

Portray Detailed Passenger Demand

  • By time-before-departure
  • By city OD pair
  • By trip purpose
  • By time-of-day
  • By day-of-week
  • By departure/arrival sensitivity
  • By travel group size
  • By type of aircraft

Provide Quantitative Measures

  • Expected revenue dynamics
    • By market
    • By flight
    • By fare class
  • Airport dwell dynamics
  • The risk associated with inherent consumer
    choice variation

Identify Potential Opportunities

  • Underserved markets
  • Overloaded markets
  • Missing/inadequate data
  • Gaps in service capability

Test and Compare

  • Hypothetical Airplane configurations
    • Range
    • Speed
    • Capacity
    • Comfort
  • Market configurations
    • Optimal service areas
    • Optimum aircraft routing
    • Revenue management policies
  • Awareness, acceptance, and marketing effectiveness.