What is the AirMarketsTM Simulator
The core analytic tool offered by AirMarkets Corporation is the AirMarketsTM Simulator. It is a micro-simulation system which combines highly detailed geographic and demographic data with a state-of-the-art, market-by- market origin-destination demand model.
- Passenger demand is represented with a synthetic population of air passenger agents that accurately portray the travel behavior characteristics of the world’s population. The options for travel modes and itineraries within modes are based on existing or hypothetical travel service design decisions.
- The power of the AirMarketsTM Simulator derives from the extensive ability to ask wide-ranging “What If?” questions about new travel modes, new aircraft, new business models, and related effects of externalities such as GDP, energy prices, population dynamics, and regulatory or policy constraints.